
BRAND STRATEGY | IDENTITY | RESPONSIVE LOGOS | PRINT + DIGITAL ASSETS

PLUS THREE DEGREES

DESIGNED FOR THE WORST, PLUS THREE DEGREES IS A SNEAKER CAMPAIGN IDENTITY FOR A FUTURE THAT WE HOPE NEVER TO SEE

This university project challenged me to develop a new sustainability-led sneaker range and promotional assets campaign for Converse x Renew Labs. In a market where environmentally and ecologically friendly design often means a green or neutral colour palette, I wanted to create an atypical identity that would stand out.

During my research, I read an article in The Guardian that really resonated with me and my objectives. As well as hard-hitting images, the article includes a series of graphs projecting when global temperatures are likely to hit key benchmarks if CO2 emissions are not mitigated - and what the resulting climatic scenarios will be.
We are warming our planet at an unprecedented rate. Earth is already around 1.2°C hotter than the pre-industrial levels of the 1800s, and the science is clear: if we don’t stem our CO2 emissions, it’ll be 3°C hotter by the end of the century. We’re already experiencing the impact of climate change, and things will only get worse if we don’t achieve net zero with increased frequency and severity of storms, floods and heatwaves.
I developed Plus Three Degrees as a reminder of why we need to reject waste and overconsumption and end emissions. The campaign focuses on a range of sneakers designed to help humanity survive the consequences of an imagined 3°C hotter future.
Through its visuals and product lines, Plus Three Degrees intensifies awareness of the impacts of climate change and empowers the campaign audience to demand that the world’s commitments to net zero are met, ensuring this imagined future does not become our reality.

Wildfire digital screen with hand-crafted mock hot coals

Sticker collection commemorates significant climatic events

Wildfire billboard with hand-crafted mock hot coals

Patch collection imagines the impact of a 3c hotter future on animal species

A clothing line supports the sneaker designs and reinforces the campaign’s message

All items in the range are sold with call to action messaging that empowers people to demand better on emissions

THE PROCESS

INSPIRING THE WILDFIRE CONCEPT

The concept for the Wildfire sneaker was inspired by the devastating reality of wildfires in a hotter, drier future. A bushfire image capturing the harshness and urgency of the climate crisis shaped my design direction for the product and campaign.
CRAFTING THE TYPEFACE

I spent an afternoon earnestly scribbling letters with a marker pen to create a bespoke scratchy typeface that conveys the urgency of our situation. This hand-forged typography became central to the campaign’s visual identity, echoing the apocalyptic and urgent tone.
DIGITAL CONCEPT FOR WILDFIRE

After finalising the concept for the Wildfire sneaker, I translated it into a digital concept for a billboard. This sketch captured the campaign’s message visually, with impactful imagery designed to shock and provoke thought about the consequences of a 3°C hotter future.
PATCH + STICKER COLLECTION

I created pencil sketches for the patch and sticker collections, imagining how a 3°C hotter future could impact animal species. These visuals played a part in the campaign’s call to action, with each patch and sticker designed to reinforce the urgency of the message.
HAND-CRAFTING TEXTURES

I hand-crafted textures to represent different climate scenarios, including drought-cracked earth, wildfire smoke, and incessant rain. Using cornflour paste, food colouring and incense sticks, I created realistic textures to bring these climatic effects to life in the campaign visuals.
FAKING WILDFIRE

After creating the digital concept for the Wildfire billboard, I wanted to bring it to life in a tangible way. I spray-painted fake hot coals made from expanding foam, fairy lights and sticks from the local park to simulate the apocalyptic scene for the campaign’s marketing.