2022 AGDA MERIT AWARD
EXHIBITION CONCEPT | IDENTITY | PRINT + DIGITAL ASSETS

nazca lines

AN EXHIBITION CONCEPT AND IDENTITY DESIGNED TO SHOWCASE ONE OF THE WORLD’S GREATEST UNSOLVED MYSTERIES

This university project challenged me to create an identity and a series of promotional, operational, and merchandise assets for a fictional exhibition at The National, a proposed science and history museum in Melbourne. I wanted a theme that could appeal to a broad audience and combine information, technology, and play in an interactive and immersive way.

  • Inspired by a trip to Peru, I landed on the Nazca Lines - ancient geoglyphs that are massive in scale and surrounded by mystery. Their visual impact and unknown origins made them a perfect subject for an engaging exhibition experience that asks visitors to step back in time and unravel the mystery for themselves.

Home of the Nazca Lines in the dramatic Nazca Desert, Southern Peru
Interconnected poster series
Pavement signage
Ticket range
The title design works horizontally and vertically
Mobile app theme options
The mobile app features bespoke stretched letterforms
The mobile app has an animated menu
Tote bag featuring 'Tree'
T-shirt featuring 'Monkey'
Tram livery
Exhibition guide
Button badges featuring 'Dog'
Pole banner signage

THE PROCESS

  • Aerial view of the hummingbird at the Nazca Lines

    WHY THE NAZCA LINES?

    Etched into the desert and only fully visible from the air, the Nazca Lines are one of the world’s greatest unsolved mysteries. Created over 1,500 years ago and covering more than 500 square kilometres, their purpose remains unknown - fueling theories from ceremonial paths to alien messages. The lines' scale, symbolism, and mystery made them the ideal subject for an exhibition identity grounded in storytelling and visual wonder.

  • Collating inspirational images into a moodboard

    POSITIONING AS ICONIC DESIGN

    After defining the concept, I built a moodboard to communicate the look and feel of the exhibition - focusing on type, colour, texture, and pattern. I knew early on I wanted to position the lines as iconic design, rather than purely archaeological. The bright colour palette supports this - highlighting their visual qualities rather than their historic function alone.

  • Pencil sketch experimenting with the spiral 'E' and stretched lines

    PENCIL IDEATION

    Though most of the project was developed digitally, I started with pencil sketches to explore how the lines could be reinterpreted into logo form. These early drawings helped me test proportions and play with stretched shapes, particularly how letterforms could mirror the lines and spirals found in the Nazca Desert.

  • Reviewing digital concepts to select the final logo design

    CRAFTING THE IDENTITY

    I adapted the Norwester typeface to reflect South American letterforms and Nazca motifs. The final title design blends contemporary type with abstract, linear references to the geoglyphs, aiming for a balance between cultural respect and modern visual clarity. This became the anchor point for the entire identity system.

  • Toolkit showing how to use the identity

    IDENTITY + ASSETS TOOLKIT

    The visual identity was then extended into a comprehensive toolkit including colour palette, typography (Norwester and Montserrat), patterns and logo applications across print and digital. This toolkit ensures the identity can be applied flexibly across signage, merchandise, app design, and beyond, while remaining cohesive and recognisable.

“An excellent poster series and extended promotional material. The development process and attention to detail have answered the project brief in detail at an exceptional level – great work.”

— NC, Mentor, LCI Melbourne
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